exhibit A: my letter to the editor, printed in the hockey news on october 16, 2006 (aka: my proudest moment):
well, i haven't been on my high horse about this for awhile because not long after the printing of that edition, the NHL & reebok started producing the jersey i wanted.... which became my currently undefeated in 09/10 and absolute favorite girl-cut home sweater (my "gio")... they've even since improved it recently, from the screen-printed version i've got, to offer a proper stitched-on flaming C .... well, now that i'm very seriously starting to feel like i NEED an 09/10 era retro throwback (quite possibly sporting a #11 on the back and sleeves), i thought i'd begin to investigate cost n' stuff.... only to find (dun dun duuun....) that i can't get one to fit me. cause they don't make'em for chicks....
so i figured i'd look around the league to see what the other team's ladyfans can get... well, it looks like, in addition to the respective teams' home club jersey, you can get the shades-of-pink "be luv'd" jersey, or the black and silver "ice flirt" model. um.... are you KIDDING ME, HERE ??!? in case you're wondering why my blood pressure just went up, (and correct me if i'm wrong, but) those names are TOTALLY. OUT. OF. LINE...... at least the offensive-looking grey/pink and grey/blue jerseys weren't given loathsome names (they're just called "hershield") and the silver-and-white ones aren't entirely hideous (called "silver ice"), but they ALL still look like pyjamas to me. it seems the only actual third jerseys the NHL makes for women are pittsburgh's winter-classic baby blues in "crosby," and the black flyers' "richards".... them's some lucky bitches in pennsylvania, is all i've got to say.... ;) **
the beauty new minny third ?
hands off, girls....
want one of those sweet & simple peace-arch numbers from the 'lou ?
sooorryyy !!!! not for you, ladies...
if you actually came around to the flames vintage throwback ?
forget it. for dudes only.
this situation, to me, is totally unacceptable. period. why would a team go through all of the pomp and circumstance to design, hold secret, announce, and release a jersey of any sort if they're subsequently only going to offer it to HALF of their fanbase ??? i would like someone to explain to me how much more cost-effective it is for the NHL/rbk to manufacture a "fortune polo" or a "motion jacket" over a classic vintage-looking retro jersey in a ladies' shape and size. hell, i'd like to know how many more pepto-bismol pink ADULT items they think they'll sell in place of a legitimate, pro-team styled hockey shirt that would actually fit a female.... it's an absolute joke.
(note: i thought i'd phone over to the flames' fan attic at northhill mall and had a REALLY nice chat with blaine --MASSIVE shoutout to that guy-- who says that they don't really sell alot of the pink jerseys for women, and most ladies that come in to buy a pink one will actually end up leaving with a red one. he also inquired up the proverbial food chain if the retro-throwback would ever be available in women sizes, and the answer was, quite simply : not likely... apparently the powers-that-be are "in talks" to "possibly" bring it in, based on the number of requests, but it definitely wouldn't be until after xmas.... tsk tsk tsk... what a waste of prime moneymaking weeks... for SHAME. )
i realize that the nhl is an ol'boys club, but this blatant sexist marketing is utterly outrageous to me. it really gets me going.... somebody give this girl a JOB in the league's ideas department; i could market this game to women like nobody's business... but alas, it will continue to be oversized men's shirts for sale on the website and chaka khan as the featured act at the awards.
hey, NHL ? we're not done here, you and i....
**according to a recent comment by my pal goad, you CAN get the canucks' home, away AND third jereys in a women's cut --just not on nhl.com..... ie: yet another reason to detest vancouver (cause they love their ladies more than my team does).... and also, it seems that you CAN get the green minny third, which is rad because IT'S rad.