it doesn't scream "heat" to me, but i think that's probably what the vancouverites were hoping for, to distance the team from the nhl arch-nemesis flames...
anyhow. i've screengrabbed it here for your viewing ease:
or you can go to the heat's website to learn a bit more about the new design... it sure doesn't talk about the insignia that failed a few weeks ago for looking a little too much like a current sports logo.... and it certainly doesn't explain why the "original pencil sketch" is so much better than the final product....
anyhow. onwards and upwards, abbotsford heat !!!!
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I'd actually argue it's worse than the QC logo, because this is about as cliche as you get — masculine lines, a flying puck ... way to build an identity, guys!
The Flames continue to be the franchise that taste forgot. Drives me nuts.
no way it's worse than the flaming QC; with no font qualities whatsoever.
y'know... the "flaming O with a kickstand."
at least this one "represents all the power and passion of the sport through this reference to fire, in both the team name and logo."
right ?
;)
It could be worse.. But the best one had to have been the Ak Sar Ben Knights
agreed... aside from the fact that the team was named after its home state spelled backwards, that logo was kickass.
The logo... no reaction.
The part that concerns me is the "It's On" portion. Are we to be assaulted with Glenn Fry the few times a year we drive out to valley to watch the Moose play?
I sincerely hope not.
the it's on part is, of course, the catchphrase on the website that i screencapped and not actually part of the logo... i'm sure you understand this but are still mortified by the cheesiness of the entire situation (as am i).
but yeah. i can't wait for the heat to slaughter the moose. bring on the schedule !!!!
(infact, i will try to procure some westjet buddy passes in order to see that matchup)
Slaughter? History says no.
ah, yes.... but this year the moose will be battling backlund, negrin, and aulie instead of the usual cast of average characters (note: 4th liners) like kris chucko and (as of today unsigned) seitsonen and cracknell....
I don't know why they didn't go with the old Atlanta Flames "A". Calgary still uses it for their alternate captains' patch. It just makes sense since Abbotsford does in fact start with an "A". Plus the new logo just looks like every other minor/bush league logo. I guess I get frustrated with all this garbage since I have a design background.
poopwagon (nice name, btw):
i'm pretty sure the decision to not use the atlanta flames logo was purely to distance the team from the big club, in the heart of canucks territory....
but, yeah. that jersey would've been shithot.
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